Connecting Etropo to Meta Ads

With the integration between Etropo and Meta Ads, you can automatically fetch your advertising spend data from Facebook and Instagram, having all your actual marketing spend in a single place.

Setup

1. Go to Integrations Tab , click “Connect” on the Meta Ads card
2. Authorize access to your Meta Ads account
3. Click on “More actions” menu on the Meta Ads integration
4. In the “Connected accounts” tab choose the Meta Ads account you want to connect to Etropo
5. In the “Synced Line Items” tab create mappings between your Meta Ads accounts and Etropo line item(s)
6. From now on, on a daily basis actual spend data from Meta Ads will be automatically fetched to Etropo

Features

Automated Spend Sync

The integration automatically syncs your advertising spend:

• Spend data is synced daily
• Support for multiple Meta Ads accounts per organization
• Includes spend from both Facebook and Instagram campaigns
• Map to specific budget line items

Actual cells on mapped line items are read-only in the budget grid — the sync owns those values, so nothing can overwrite them by hand, by paste, or by AI. Mapped line items are also left out of invoice matching and can’t have expenses added to them.

Historical Data Import

When connecting an account, you can:

• Import up to 12 months of historical data
• Choose specific date ranges for import

Budget Versions

If your budget has more than one version, your account mappings point at the line items in the active version.

When you activate a different version, Etropo re-attaches each mapping to the matching line item in the new version automatically, and confirms what moved. If a connected line item has no match in the new version, that mapping stays on the previous version and keeps syncing — Etropo tells you which line items are affected so you can re-map them from the Synced Line Items tab.

Synced spend lands in your actuals either way, and actuals are shared by every version of the budget.

Troubleshooting

Common issues and solutions:

• Sync Failures: Check your Meta Ads API access and permissions
• Currency Mismatches: Review currency settings in both Meta Ads and Etropo
• Connection Issues: Try disconnecting and reconnecting the integration

Privacy & Security

We maintain strict security standards for the Meta Ads integration:

• Organization-level data isolation
• OAuth 2.0 authentication for secure connection
• Encrypted storage of API credentials
• Audit logging for all sync operations
• Regular token rotation and validation

Data Collection

The integration collects:

• Meta Ads account information
• Spend data for mapped accounts
• Sync status and history

We store nothing more than that. For complete details about how we handle your data, please review our Privacy Policy .

Support

For additional help you can reach out to our support team at: help@etropo.com