Marketing Budget Insights Dashboard

Overview

The Budget Insights Dashboard provides a comprehensive view of your marketing budget allocation, trends, and category distribution.

Key Features

Monthly Budget Allocation Chart

• View your total planned budget distribution across months in a clear bar chart format
• Each bar represents your total monthly budget allocation
• Hover over bars to see exact budget amounts
• Time period displayed shows the full range of your budget planning

Category Distribution Chart

• See how your budget is distributed across different marketing categories
• Stacked bar chart format shows both total amounts and category proportions
• Color-coded categories make it easy to track specific marketing areas
• Interactive tooltips show:
  • Individual category amounts
  • Category names
  • Total budget for each month
• Legend helps you identify different marketing categories at a glance

Budget Growth Analysis Table

• Track how your marketing budget changes over time
• Flexible time period views:
  • Monthly breakdown
  • Quarterly summary
  • Half-yearly analysis
• For each period, you can see:
  • Total planned budget
  • Percentage change from previous period
  • Positive changes highlighted in green, negative changes highlighted in red

Use Cases

This dashboard is useful when you need to:

• Present budget allocations to stakeholders
• Track budget growth trends
• Analyze category spending patterns
• Make decisions about budget reallocation
• Monitor marketing investment distribution