Connecting Etropo to Google Ads

With the integration between Etropo and Google Ads, you can automatically fetch your advertising spend data, having all your actual marketing spend in a single place.

Setup

1. Go to Integrations Tab , click “Connect” on the Google Ads card
2. Authorize access to your Google Ads account
3. Click on “More actions” menu on the Google Ads integration
4. In the “Connected accounts” tab choose Google Ads account you want to connect to Etropo
5. In the “Synced Line Items” tab create mappings between your Google Ads accounts and Etropo line item(s)
6. From now on, on a weekly basis actual spend data from Google Ads will be automatically fetched to Etropo

Features

Automated Spend Sync

The integration automatically syncs your advertising spend:

• Spend data is synced weekly
• Support for multiple Google Ads accounts per organization
• Map to specific budget line items

Historical Data Import

When connecting an account, you can:

• Import up to 12 months of historical data
• Choose specific date ranges for import

Troubleshooting

Common issues and solutions:

• Sync Failures: Check your Google Ads API access and permissions
• Currency Mismatches: Review currency settings in both Google Ads and Etropo
• Connection Issues: Try disconnecting and reconnecting the integration

Privacy & Security

We maintain strict security standards for the Google Ads integration:

• Organization-level data isolation
• OAuth 2.0 authentication for secure connection
• Encrypted storage of API credentials
• Audit logging for all sync operations
• Regular token rotation and validation

Data Collection

The integration collects:

• Google Ads account information
• Spend data for mapped accounts
• Sync status and history

We store nothing more than that. For complete details about how we handle your data, please review our Privacy Policy .

Support

For additional help you can reach out to our support team at: help@etropo.com