AI Marketing Budget Creator
The AI Marketing Budget Creator is a tool that helps you craft an initial version of your marketing budget. This guide explains how the tool works and what you can expect when using it.
Overview
The Budget Creator uses a three-step wizard interface to gather information about your business and create a customized marketing budget plan. The tool considers your business type, industry, team size, and revenue to generate relevant budget categories and recommendations.
The AI Budget Creator is designed to be a starting point for your marketing budget planning. You’ll need to customize the generated output to to match your organization’s specific needs and goals.
While AI can significantly speed up creating the budget from scratch, it can’t build the marketing strategy for you (at least not yet). To help you with that, we’ve created a guide for CMOs on how to plan the marketing budget.
How It Works
Step 1: Business Profile
In the first step, you’ll provide basic information about your business:
- Business Type (B2B or B2C)
- Industry Category
- Marketing Team Size (number of in-house marketers)
- Budget Period (start and end dates)
The tool automatically suggests a 12-month budget period but allows flexibility between 3 and 24 months.
Step 2: Financial Information
Next, you’ll enter your financial details:
- Annual Revenue Range
- Total Marketing Budget
Step 3: Budget Categories
Based on your inputs, the system will:
- Generate recommended budget categories specific to your business profile
- Suggest allocation percentages for each category
- Calculate actual amounts based on your total budget
- Provide detailed descriptions for each category (accessible via hover tooltips)
You can:
- Select which categories to include in your budget
- See both percentage allocations and actual amounts
- Review category descriptions to understand what each covers
Note that while on this step you can’t edit category nor allocations, you’ll be able to easily do so once the budget is created.
What to Expect
While the model takes into consideration your business specifics, don’t expect to have a final version of your marketing budget instantly. It’s best to be treated as the first, initial version of your budget. Using the generator significantly reduced time required to build the budget from scratch.
What the tool will generate:
- Complete budget structure with selected categories
- Detailed line items within each category
The budget will be created as a draft for further refinement. You can add new categories and line items, and adjust existing as well.